Revisiting Elsie Herring and the law of propaganda

At a Glance:

• Anti-agriculture activists continue to repeat the same inaccurate claims, but repetition doesn’t make them true.

• Elsie Herring, a Duplin County resident, continues to lie about the neighboring hog farm as seen in a recent Grist article

• Herring claims her house is 8 feet from the spray field, when in fact, it is 200.

• A thick buffer of trees was planted between the farm and Herring’s home 20 years ago.

• Herring complains of constant, unbearable odor, but the hog farmer hasn’t sprayed on the field closest to Herring in more than 4 years.

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President Franklin D. Roosevelt once famously said, “Repetition does not transform a lie into a truth.”

But that’s seems to be the strategy of the anti-agriculture activists who continue to repeat the same inaccurate and untrue claims about North Carolina hog farms.

 An article published by Grist.org earlier this month resurrected the story of Elsie Herring, a Duplin County woman who lives next door to a small hog farm. The story wrongly claims that hog manure is being sprayed onto fields located just eight feet from her home — “bringing with them a constant, unbearable odor.”

That would be awful — if it were true. It is not.

 NC Farm Families examined this issue several years ago and it’s worth revisiting the facts. Watch this video and read this blog post:

Note: because the farmer has not used the field in the video for years, the distance between Ms. Herring’s house and the closest sprayfield is now 900 feet. To read more, visit the blog above.

What do the facts show?

More than twenty years ago, the farmer moved his irrigation equipment further away and stopped spraying close to her home. A grove of trees was planted between her home and the farmer’s fields. Today, those trees have grown into a thick forest that creates a barrier — the length of a football field — between her home and the fields.

And the farmer’s detailed records show that he hasn’t sprayed — not one single time — on the field closest to Ms. Herring’s house in more than four years. Yet she continues to complain in media reports that there is a constant, unbearable odor. It defies logic.

After Ms. Herring testified before a Congressional committee in November 2019, the farmer responded to her allegations. This video shows how these activists will manipulate images and distort the truth to make their case against hog farming:

 This is the exact type of propaganda President Roosevelt was concerned about when he addressed the nation in October 1939. It was shortly after the start of World War II and he was concerned about the “shameless and dishonest” attempts to influence public opinion surrounding the war.

But FDR also had faith in the American public. People were learning to discriminate “between the honest advocate who relies on truth and logic and the more dramatic speaker who is clever in appealing to the passions and prejudices of his listeners,” he said.

“We Americans begin to know the difference between the truth on the one side and the falsehood on the other, no matter how often the falsehood is iterated and reiterated. Repetition does not transform a lie into a truth.”

FDR encouraged Americans to rely on “an unbiased and factual chronicle of developments.” We urge you to do the same.

Facts Contradict Elsie Herring's Story

She’s an internet star for Earth Justice, Environmental Justice, Environmental Working Group, the Waterkeeper’s and operation R.E.A.C.H. She’s told her story on websites for Mother Jones, Policy Watch, Indy Week, Democracy Now, Raw Story, and in the film Right to Harm. She’s the voice of ‘environmental justice’ groups. The unofficial spokeswoman for lawyers suing hog farmers. She’s Mrs. Elsie Herring.

Elsie Herring’s Story

The story she tells goes like this: The hog farmer next door to her home sprays his field “three or four days on a slow week” – and sometimes “daily.” And occasionally “at night.” The odor is so bad she can’t go outside. She can’t sit on her porch. She’s trapped, a captive in her own home.It’s the dramatic tale of ‘the captive lady and a cruel farmer’ and Elsie Herring’s told it over and over for years.

The Truth About Hog Farmers

But there’s a problem.Every time the hog farmer sprays his field he has – by law – to keep a record for state inspectors to review. Here’s a photo of the farmer’s ledger:

Did he occasionally spray at night? No.Did he sometimes spray daily? No. Did he spray 3 or 4 times a week? No.In fact, over the last 6 months the farmer only sprayed on 2 days and, then, he only sprayed an average of 2 hours and 8 minutes each day.Recently, Mrs. Herring was back on the Internet.  She’s told her story many times. A lot of people have heard it. But look at the facts. Look at the farmer’s ledger. Look at this video:

Go down to her home and look at the grove of trees between her house and the farmer’s field. The facts contradict her story. Why does she continue to tell it? We don’t know. But we do know the facts tell a different story.

Update: For the past 3 years, the field closest to Ms. Herring’s house has not been used. This increases the spray field distance to 900 feet—not 8 feet.