NC Farm Families

Revisiting Elsie Herring and the law of propaganda

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At a Glance:

  • Anti-agriculture activists continue to repeat the same inaccurate claims, but repetition doesn’t make them true.

  • Elsie Herring, a Duplin County resident, continues to lie about the neighboring hog farm as seen in a recent Grist article

  • Herring claims her house is 8 feet from the spray field, when in fact, it is 200.

  • A thick buffer of trees was planted between the farm and Herring’s home 20 years ago.

  • Herring complains of constant, unbearable odor, but the hog farmer hasn’t sprayed on the field closest to Herring in more than 4 years.

President Franklin D. Roosevelt once famously said, “Repetition does not transform a lie into a truth.”

But that’s seems to be the strategy of the anti-agriculture activists who continue to repeat the same inaccurate and untrue claims about North Carolina hog farms.

 An article published by Grist.org earlier this month resurrected the story of Elsie Herring, a Duplin County woman who lives next door to a small hog farm. The story wrongly claims that hog manure is being sprayed onto fields located just eight feet from her home — “bringing with them a constant, unbearable odor.”

That would be awful — if it were true. It is not.

 NC Farm Families examined this issue several years ago and it’s worth revisiting the facts. Watch this video and read this blog post:

Note: because the farmer has not used the field in the video for years, the distance between Ms. Herring’s house and the closest sprayfield is now 900 feet. To read more, visit the blog above.

What do the facts show?

More than twenty years ago, the farmer moved his irrigation equipment further away and stopped spraying close to her home. A grove of trees was planted between her home and the farmer’s fields. Today, those trees have grown into a thick forest that creates a barrier — the length of a football field — between her home and the fields.

And the farmer’s detailed records show that he hasn’t sprayed — not one single time — on the field closest to Ms. Herring’s house in more than four years. Yet she continues to complain in media reports that there is a constant, unbearable odor. It defies logic.

After Ms. Herring testified before a Congressional committee in November 2019, the farmer responded to her allegations. This video shows how these activists will manipulate images and distort the truth to make their case against hog farming:

 This is the exact type of propaganda President Roosevelt was concerned about when he addressed the nation in October 1939. It was shortly after the start of World War II and he was concerned about the “shameless and dishonest” attempts to influence public opinion surrounding the war.

But FDR also had faith in the American public. People were learning to discriminate “between the honest advocate who relies on truth and logic and the more dramatic speaker who is clever in appealing to the passions and prejudices of his listeners,” he said.

“We Americans begin to know the difference between the truth on the one side and the falsehood on the other, no matter how often the falsehood is iterated and reiterated. Repetition does not transform a lie into a truth.”

FDR encouraged Americans to rely on “an unbiased and factual chronicle of developments.” We urge you to do the same.

Never Enough--Activist Never Satisfied with Hog Farmer Efforts

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For decades, North Carolina’s family farmers have consistently striven to make our farms better. We work hard to raise animals more safely, more efficiently, and more sustainably. To operate in a way that better protects our air, water, and land. To farm today for tomorrow with your family and our families in mind. To take advantage of new technologies that allow us to make improvements in everything we do. The list goes on and on.

 And yet, no matter what we do, it’s never enough.

 Those who are steadfastly opposed to animal agriculture are never satisfied with the proactive or positive steps our farmers take to improve our operations. Here are just a few examples:

 MORATORIUM ON CONSTRUCTION OF NEW PIG FARMS

When North Carolina imposed a moratorium on the construction of new pig farms in 1997, it wasn’t enough. Neither were the strict regulations that include annual, in-person inspections of every pig farm in the state.

 The activists aren’t satisfied with simply stopping our growth — they want existing farms to go away.  Fortunately, North Carolina’s pork business continues to thrive even though no new pig farms have been built here for the past 23 years. While the number of farms and number of animals we raise here hasn’t changed much in the past two decades, North Carolina remains one of the nation’s leading pork producers.

 CLOSING LAGOONS IN FLOOD PRONE AREAS   

Following widespread flooding caused by Hurricane Floyd in 1999, the pork industry took steps to ensure our farms were better protected during future storms. This included efforts to voluntarily close farms located in the 100-year floodplain.

 Since 2000, 42 pig farms (and more than 100 lagoons) located in floodplains have been closed. An additional 231 out-of-service lagoons have been permanently closed. But it’s still not enough, the activists say.

 EMBRACING SUSTAINABILITY

Today, American pig farmers are producing twice as much as pork as they did 50 years ago, while using fewer resources than ever before. As part of our commitment to sustainability, farmers now use 76% less land, 25% less water, and 7% less energy [source].

In addition, North Carolina is at the forefront of the movement to generate clean, renewable energy on our pig farms. By capturing methane gas and converting it to biogas, pig farmers play an important role in reducing greenhouse gas emissions.

Surprise, surprise — those steps don’t satisfy the activists either. Several “environmental” groups are actively opposing our efforts to generate renewable energy. It makes you wonder if they are more interested in protecting our environment or putting our farms out of business.

 Well, what exactly do they want?

 Let’s start with Sen. Cory Booker, the Democratic Senator from New Jersey. An outspoken critic of our farms (and a proud vegan), Booker has proposed a federal ban on farms with more than 2,500 pigs. This would potentially shut down 2,300 pig farms in North Carolina, most of which are family owned and operated.

Closer to home, the leader of the NC Environmental Justice Network wants to take things even further. In a recent news article, Naemma Muhammad said she believes pig farmers “need to be in jail.” Nevermind the pesky little fact these farmers are legally operating with a state permit — and following the toughest environmental regulations in the nation.

Other groups have a different agenda altogether: no more meat, period. They want to see an end to all animal agriculture and the elimination of all meat products. Imagine a world with no bacon or barbecue, no hamburgers or chicken tenders — that’s their version of paradise!

At the end of the day, it doesn’t really matter what these groups think about the improvements we are making. As responsible farmers who care about our environment and our communities, we remain determined to keep moving forward every day.

In the words of Elanor Roosevelt, “do what you feel in your heart to be right—for you'll be criticized anyway. You'll be damned if you do, and damned if you don't." We’ll continue to do what we know to be right and continue to work hard to feed a hungry nation.


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