Beware of "Smell of Money" documentary

Documentaries are supposed to get it right, but sometimes they don’t. Sometimes they just want to push an agenda.

There’s a documentary called “The Smell of Money” that’s been making the rounds among activist groups recently. The film is an 84-minute attack on North Carolina hog farms and the family farmers who operate them.

It features all of the usual suspects—neighbors like Elsie Herring who were part of the nuisance lawsuits against Smithfield. Waterkeepers like Rick Dove and Larry Baldwin who spend their days flying over our farms. And prominent vegans like Sen. Cory Booker, who has introduced legislation to place an immediate national moratorium on large new farms.

You can learn a lot about a film by looking at the people who produced it. That’s certainly true with “The Smell of Money.” The film has deep ties to Mercy for Animals, an activist group with a stated mission to “end industrial agriculture.”

The filmmakers, Shawn Bannon and Jamie Berger, are both vegans who worked at Mercy for Animals. Actress Kate Mara, the film’s executive producer, is a vegan activist who volunteers with Mercy for Animals, PETA, and the Humane Society.

As a result, the film isn’t a true look at hog farming in North Carolina. It’s a documentary designed to drive home one overarching message: Stop Eating Meat.

Don’t spend your hard-earned money to watch this nonsense. Instead, go buy a pack of bacon and watch “Hog Farmer: The Trials of Joey Carter” on Prime Video.   

Revisiting Elsie Herring and the law of propaganda

At a Glance:

• Anti-agriculture activists continue to repeat the same inaccurate claims, but repetition doesn’t make them true.

• Elsie Herring, a Duplin County resident, continues to lie about the neighboring hog farm as seen in a recent Grist article

• Herring claims her house is 8 feet from the spray field, when in fact, it is 200.

• A thick buffer of trees was planted between the farm and Herring’s home 20 years ago.

• Herring complains of constant, unbearable odor, but the hog farmer hasn’t sprayed on the field closest to Herring in more than 4 years.

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President Franklin D. Roosevelt once famously said, “Repetition does not transform a lie into a truth.”

But that’s seems to be the strategy of the anti-agriculture activists who continue to repeat the same inaccurate and untrue claims about North Carolina hog farms.

 An article published by Grist.org earlier this month resurrected the story of Elsie Herring, a Duplin County woman who lives next door to a small hog farm. The story wrongly claims that hog manure is being sprayed onto fields located just eight feet from her home — “bringing with them a constant, unbearable odor.”

That would be awful — if it were true. It is not.

 NC Farm Families examined this issue several years ago and it’s worth revisiting the facts. Watch this video and read this blog post:

Note: because the farmer has not used the field in the video for years, the distance between Ms. Herring’s house and the closest sprayfield is now 900 feet. To read more, visit the blog above.

What do the facts show?

More than twenty years ago, the farmer moved his irrigation equipment further away and stopped spraying close to her home. A grove of trees was planted between her home and the farmer’s fields. Today, those trees have grown into a thick forest that creates a barrier — the length of a football field — between her home and the fields.

And the farmer’s detailed records show that he hasn’t sprayed — not one single time — on the field closest to Ms. Herring’s house in more than four years. Yet she continues to complain in media reports that there is a constant, unbearable odor. It defies logic.

After Ms. Herring testified before a Congressional committee in November 2019, the farmer responded to her allegations. This video shows how these activists will manipulate images and distort the truth to make their case against hog farming:

 This is the exact type of propaganda President Roosevelt was concerned about when he addressed the nation in October 1939. It was shortly after the start of World War II and he was concerned about the “shameless and dishonest” attempts to influence public opinion surrounding the war.

But FDR also had faith in the American public. People were learning to discriminate “between the honest advocate who relies on truth and logic and the more dramatic speaker who is clever in appealing to the passions and prejudices of his listeners,” he said.

“We Americans begin to know the difference between the truth on the one side and the falsehood on the other, no matter how often the falsehood is iterated and reiterated. Repetition does not transform a lie into a truth.”

FDR encouraged Americans to rely on “an unbiased and factual chronicle of developments.” We urge you to do the same.

More False Tales About the Hog Industry: A Response to Food & Environment Reporting Network

The latest attack on North Carolina hog farmers arrived Friday — an article about the ongoing nuisance lawsuits that was full of false and misleading information produced by anti-agriculture activists and a freelance journalist named Barry Yeoman. 

It reads like a “greatest hits” album, filled with a familiar cast of characters repeating claims that have been debunked time and time again. The outfit behind the story — the Food and Environment Reporting Network (FERN) — Is that same group that published a wildly inaccurate and discredited story about livestock complaints in North Carolina earlier this year.

FERN is funded by the Schmidt Family Foundation, which has a goal of harming animal agriculture.The foundation recently provided $190,000 to FERN, in part, for “modern muckraking.” It has been funding an array of efforts that are aimed against modern agriculture, including directly paying for an ongoing effort to organize class-action lawyers to bring more lawsuits against, among others, Smithfield Foods.

It’s unclear why anyone thinks that destroying farms, driving up food prices and dismantling rural economies is a worthwhile endeavor.

If you read the article, it’s important to understand the context of what you are reading — that is, what you are reading is underwritten by a well-funded advocate who is against agriculture. It isn’t actual independent journalism, though it’s presented with that veneer.

One of the more laughable passages seems to suggest that state Rep. Jimmy Dixon, a farmer himself, is somehow compromised because the pork industry has accounted for about 12 percent of his campaign contributions.

This, in a story that is 100 percent paid for by an anti-agriculture advocacy group.

The tale is as one-sided as the trials were – recall that no juror, not one, ever visited any of the farms that were on trial. The Texas lawyers on the other side of the courtroom didn’t want that. They didn’t want the jurors to see and smell for themselves.

The story prominently features Elsie Herring, the most-quoted neighbor of a hog farm on the planet. She is given free rein to say that the farm she lives near “is blowing waste” on her. This is simply not happening, and no respectable media outlet should repeat these falsehoods.

The story also lends much credence to Steve Wing, who was both a UNC-Chapel Hill professor AND founder of the N.C. Environmental Justice Network (NCEJN), which is also funded by Schmidt and advocates against agriculture. 

Wing, now deceased, was described as a “committed activist” in his obituary… and has said to students that he literally “made arrangements” with advocacy groups in his “research” in order to “subvert the interests” of the university. That much is apparent in the various discredited studies by him.

The story seeks to frame this issue as one about racial division, which is one of the saddest and most despicable aspects of these cases and of the continued efforts by those who wish to close our farms. There remains a continued effort by these activists to divide people based on race. It should be rejected by all fair-minded people, especially when what they say is flatly false.

The irony of the story is that numerous media outlets who have spent time on our farms contradict it. True journalists describe the farms in terms that are vastly different than litigants in lawsuits. And so do neighbors, including in the trial Barry wrote about.

Just last week, a group of media members visited a farm in Sampson County. 

Shortly after the media arrived on the farm, a husband and wife – the farm’s closest neighbors – came walking back to say hello and offer their own testimony.

“We’ve enjoyed living out here,” the wife said. “The farm doesn’t bother us.”

What bothers us all is something else: inaccurate tales told by advocates who are disguising themselves as the media.