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Firing back against another attack on the pork industry

Another media outlet — funded by activists who oppose animal agriculture — has taken aim at North Carolina’s pork industry. The Food & Environment Report Network (FERN) and The Guardian published an article from a freelance reporter decrying the relatively low number of complaints filed against North Carolina hog farms and implying that complaints had “vanished.” (The News & Observer and The Charlotte Observer subsequently jumped at the opportunity to run another negative article about hog farmers.)

The article reports that North Carolina received only 33 public complaints against livestock operations from 2008 to 2018, while other hog states registered “literally thousands” during the same time period.  

An interesting theory, perhaps, but one that is factually wrong.

State records, publicly available and posted online, show that there were at least 474 complaints in North Carolina during that 10-year period. Not 33.

That’s still fewer than a state like Iowa, which had 2,393 complaints (assuming that data is accurate) during those ten years.

A good reporter might ask “why is that?” and do a little digging. He might, for example, consider that Iowa has three times as many hog farms as North Carolina.

Or, a good reporter might explain that North Carolina has one of the nation’s most stringent regulatory programs for hog farms, including mandatory on-site inspections of every hog farm in the state — every year — to ensure they are complying with the rules and regulations.

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That means that, during that 10-year period, there were more than 24,000 on-site inspections of our hog farms. A good reporter might consider the idea that a rigorous inspection program leads to fewer complaints. Rather than attack state regulators, he might praise them. 

Instead, this freelance reporter jumps to his own conclusion and speculates that complaints simply vanish into thin air — despite no evidence to support that claim.

To bolster his argument, the reporter points to a sudden rise in complaints from November 2018 to April 2019.

The state received 138 complaints related to animal agriculture during that time-frame, resulting in 62 violations. Only 11 of those violations involved hog farmers. 

Two reactions:first, it’s worth noting that fewer than half of the complaints resulted in any type of violation. Farmers have often been upset about unfounded allegations that are made against them.

Second, if there were 11 violations against hog farms, that means there were 51 violations (82%) that involved something other than hog farming. So, why did the reporter direct his attack at hog farmers?

We all know the answer. Because hog farming is constantly in the cross-hairs. And activist organizations that want to do away with animal agriculture are often involved in directly funding this type of “reporting.” (Read more about that from the North Carolina Pork Council.)

The bias is clear.

Here’s one example: The article featured comments from Rene Miller, from Duplin County, who lives near a hog farm. Here’s what she says about living near a farm: “it smells like a body that’s been decomposed for a month.”

The reporter initially failed to mention that Miller is a plaintiff in the ongoing series of nuisance lawsuits filed against Murphy-Brown and thus had a clear motivation for making such outlandish, ridiculous and unbelievable comments.

But it sure did make a great quote! The Guardian actually used her quote as the headline for its story.

The reporter went on to dutifully highlight a litany of allegations against the pork industry, including unsupported claims of health issues and false accusations about the demographics around hog farms.  

The NC Pork Council provided detailed rebuttals to both “studies” — providing factual data about who lives near North Carolina hog farms and a report from a PhD that outlines serious problems with the health study mentioned in the article.

The reporter gave scant attention to those objections, mischaracterizing the Pork Council’s concerns and failing to explain why it believes the studies are flawed.

This type of reporting about our industry is disappointing, but not surprising. Our farmers have been under constant attack and there are no signs of it letting up. NC Farm Families will continue to stand up for our farmers and fight back against these blatant mischaracterizations of our industry.

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The Truth About NC Farm Families and China

One of the most important things we do at North Carolina Farm Families is try to change the way people think about farmers. There are so many misconceptions, and downright falsehoods, out there about how we operate, and our job is to set the record straight and put a face on our family farmers.

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So, when I got a message several weeks ago from a national reporter who said he wanted to take a fresh look at how the nuisance lawsuits had impacted our community, I decided it was worth the chance. I invited this reporter to my family farm in Duplin County, hoping I could show him what it’s like to live and work on a farm that’s been in my family for nearly 250 years.

I should have been suspicious right from the start when this Chicago reporter showed up at my farm, dressed in all black from head to toe, on a warm May morning. I sat at my kitchen table and told him a little bit about NC Farm Families and how we had formed to fight back against unfair attacks from the Waterkeepers and others. Then, I took him on a tour of my farm, showing him the barns where we raise pigs, the lagoons, the works.

I explained that our family is centered around this farm. Not only does my family live here, but so does my father, many aunts and uncles, and several cousins. All told, we have about nine homes located right by our farm.

Toward the end of our visit, the reporter made a few bizarre comments about the Chinese’s purchase of Smithfield Foods. At the time, I didn’t think much of it. It’s common for reporters to ask about the long litany of falsehoods that our critics throw our way. The line that North Carolina farmers are working hard to raise pigs for China is a common attack — and one of the easiest to refute.

Here are the facts:

North Carolina exports less than 25% of the pork we produce each year. Most of it goes it our neighbors in Mexico and Canada — Mexico accounts for the largest volume of pork exports and Canada ranks third. China is our fourth largest export partner. According to the latest USDA statistics, China imports about 70 percent less pork than Mexico. (Full disclosure: Exports to China will likely increase this year because they are dealing with an unprecedented outbreak of African swine fever that has resulted in the loss of millions of pigs.)

What’s interesting is the type of pork products we traditionally send to China — it’s mostly what we call “variety meats” and by-products that largely consists of things that no one in America wants. Think pig bladders, kidneys, snouts, uterus, tails, tongues, and the like. I say, let ‘em have it.

As for the fear that we’re going to start supplying a majority of China’s pork, consider this nugget from the NC Pork Council:

“Last year, about 96 percent of the pork consumed in China was produced by … drum roll, please … Chinese hog farmers.”

It goes on to explain that farmers in China produce about 450 million hogs each year. For comparison sake, North Carolina’s entire hog and pig population is about 9 million. And most of the pork that China imports comes from the E.U., not the U.S.

I say all this because, low and behold, that Chicago reporter published his story this week at an online site called Real Clear Investigations. The headline: “Here, Hog Farming’s as American as Chinese Food.”

Don’t ask me what in the heck that means. I have no idea. But the gist of his story is that when it comes to North Carolina hog farming, the Chinese are calling the shots. He even includes references to Chairman Mao and the Chinese Communist Party.

Go ahead… take a moment and let out a laugh.

My favorite part of the story — his allegation that NC Farm Families is “brought to you in part by the Chinese.” I’ve been on the job for almost a year now, and I’ve had conversations with lots and lots of people across North Carolina who care about our family farmers.

I’ve talked with equipment dealers, insurance companies, and car dealers who have rely on farmers for their business and have generously contributed to support our efforts. I’ve met with large integrators and local farmers who want to be involved in our cause. And I’ve spoken with small businesses and local residents who are concerned about how our farmers are being unfairly attacked.

One group of people I haven’t spoken with since joining NC Farm Families: the Chinese.

There are two quotes in the story that demonstrate the absolute absurdity of this “investigation.”

The first, from a Wichita State professor who studies Chinese business, says this of our friends at Smithfield: “Everybody will march to Chinese orders.”

The second quote is from Robert F. Kennedy Jr., who founded the Waterkeeper Alliance and served as its president for many years. Just seven months after 9/11, Kennedy declared that “large-scale hog producers are a greater threat to the United States and U.S. democracy than Osama bin Laden and his terrorist network.”

As a family farmer from Iowa so eloquently said at the time, “You have to be a complete wandering idiot to make that statement.”

I couldn’t agree more. It certainly puts into perspective the type of outrageous people our family farmers are dealing with here.

I guess it should come as no surprise that some reporter who spent a handful of days in eastern North Carolina thinks I’m taking my marching orders from Shanghai, or wherever WH Group is headquartered, instead of our elected board of directors. It is complete nonsense.

It’s a shame that I couldn’t get this reporter to tell the truth about our farmers, but I won’t stop trying to share our story every day. And I’ll continue to live the American values that have made me proud to call myself a North Carolina family farmer.

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Disrespecting Farmers and All of Duplin County

When I was growing up, cartoons were supposed to be funny and entertaining. Now, they are just mean-spirited and insulting.

Earlier this week, Capitol Broadcasting, the Raleigh company that owns WRAL-TV and a host of other television, radio and digital media outlets, published an editorial cartoon that suggests picking up the NC General Assembly and moving it to Duplin County.


The message: Let’s send legislators to the worst possible place in North Carolina we can imagine. The cartoon shows pigs, chickens and turkeys next to the legislative building, which is seemingly surrounded by waste, flies and odor.


I’m offended. And everyone else who calls Duplin County home should be offended about the way our community was wrongly portrayed.

Who wants to bet that the person who drew that cartoon has never set foot on a Duplin County farm?

If he had, he would know that our farms are well regulated and well maintained. He would know that our family farmers take pride in their farms and treat our land with respect. He would know that most of our farmers live on their farms and raise their children and grandchildren here.

Duplin County is home to beautiful countryside and fine, upstanding people who care deeply about their community.

But let’s not let truth get in the way of taking a good jab at the legislature — and a disgraceful shot at everyone who lives in Duplin County.

In making recent proposals to relocate DMV headquarters to Rocky Mount and DHHS headquarters to Granville County, the legislature has adopted a bold strategy: moving certain state offices to rural communities outside of Raleigh, where real estate is much more affordable and the demand for good jobs is high.

Fortunately, Duplin County is benefiting tremendously from its agricultural roots. The pork and poultry industries have created good jobs here and contributed significant tax dollars to our local economy. That, in turn, has helped improve our local schools and services.

I’m proud to call Duplin County home, and I’m proud to bring people here to show them what life on our farms is truly like. I would hate to imagine our community without the valuable contributions of North Carolina’s family farmers. Thank you for all that you do.

-Chad Herring– Executive Director, NC Farm Families

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